Leisure selections define an individual’s maintenance in class, taste identity and community. Ale is a drink that personified the working-classes in the ancient days. Brewers, therefore, wonder whether it is still economical to continue with the production of cheap ale. Outlined below are the major consideration in the assessment of the success of any organization. Cheap beer does not limit brewers from operating to their potential.
Why Cheap Ale
A study has shown that you can make wealth from the low class in society as they are the majority. Big companies like Coca-Cola have accumulated great wealth from the sale of cheap products that have had the market from every part of the world. Cheap ale would be no exemption to attracting very many customers and consequently result in high profit by the producers. Therefore you should not worry about the price of ale. As long as the quality is good, then the brew is also tasty.
The Fear Associated With Cheap Ale
It is feared that cheap is always associated with compromised quality. Ale’s quality is renowned, and the mention of cheap beer would create doubt on its taste. To counter this, producers need to study their markets well to produce the best brew. For ale, price discrimination could work where a win-win situation is experienced. Customers enjoy buying according to their economic status while breweries produce without compromising quality. Packaging also would help in the pricing. Low quantity becomes cheap and affordable to low-income earners. This mitigates the risks associated with the appeal of cheap ale in the market.
The Way Forward
Ale aims to meet the needs of the consumers. Cheap beer would meet the needs of the majority in the world, and due to its many benefits, both health, economic and social benefits will create a happy world. We should make it cheap without compromising on quality and experience the satisfaction of all the stakeholders.